Our Approach
The chef isn’t shy about one of its biggest ambitions: taking market share from the national chains. That’s why the brand launched a television campaign designed to appeal to the 18–34-year-old Millennial demographic and steal the spotlight from its biggest competitors.
The “Taste Test” commercials feature customers putting a pizza through several situations—a slip-and-slide and an angry girlfriend, for example—and determining, “Yep, still delicious.”
“When we enter a new market, our goal is to steal market share from those [big] guys,” says Marie Hicks, director of marketing for the Texas based chain that was on track to open its 50th store this year. “We compete head to head against the big four pizza chains: Pizza Hut, Domino’s, Papa John’s, and Little Caesars.”
But competing with the big boys is a tall order. “Pizza is a very competitive space today in foodservice,” says Erik Lipps. “For people to like Bites, they will need to go beyond price in their message to sell why they are different from the big guys.”
Bites Pizza knows what it’s up against and is talking up its product differentiators through Internet, television, and mobile messaging. “We make all of our products from scratch every day in our store,” he says. “We make our own dough, we dice our own cheese, and cut vegetables every day fresh.”
They aim for a hip, edgy vibe that appeals to all age groups, not just the college students it traditionally does so well with.
“We have only about 50 percent of our stores in campus markets,”
Our Story
Every business has a beginning, and this is where we grew up, but as we’ve expanded, what we’ve found is everybody is pretty much young at heart. We all wish we could go back to being 20 for at least a moment or two. So even though we connect with this fun and irreverent personality, it appeals to a wide range of people.”
Meet the Chefs
Fun, vibrant and interested in all aspects of the pizza business, you will find a team like no other here at Bites Pizza.
Regan McCook
Founder & CEO
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Eric Teagan
Vice President
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Stop By or Order Online!
Take a closer look at our menu items and order today to get an idea of why foodies agree, this is a pizza place worth stopping for!